macsvctech

Authors: Vansh Kukreja & Daksh Kumar Founders aren’t just creating products anymore; they’re building personal connections with their audiences. These days, people don’t just buy what a brand sells; they’re drawn to the people behind it. The relationship goes beyond business; founders are becoming the face and heart of their brands, shaping how customers feel and connect with what’s offered. Instead of just selling products, they’re forming real bonds that keep people coming back. Not long...

Authors: Navanshu Madan & Gungun When brands push their products online, not everything is honest in their ads. Some brands dive into darker tricks, stuff that feels sneaky, like it's playing with the mind more than selling a real need. Dark marketing strategies include things like hidden ads, fake reviews that scream "five stars," or emails with countdown timers that reset every time. What Even Counts as Dark Marketing? Dark marketing is the shadowy side where brands bend rules or break them...

Authors: Anushka Poddar & Daksh Kumar We Don’t Purchase Products, We Purchase Feelings Think about the most recent item you bought, even though it was not really necessary. It might have been a trendy hoodie,  a skincare product or some expensive food you’d seen on the internet. You likely didn’t get it because of its features. You bought it because of the way you felt in it. It was empowering, cool, special or included you. That's just how marketing works now.  Brands are no longer only...