The Marketing Club
SRI VENKATESWARA COLLEGE
Our
Publications
Explore our Blog section to experience the creativity and expertise of our marketing club. Each post covers trending topics, practical insights, and thought-provoking ideas that reflect our members' passion for marketing. Whether you are seeking tips, in-depth analysis, or inspiration, our blogs offer fresh perspectives and real-world applications to support your growth in the dynamic world of marketing.
Each issue of our magazine is designed to provide in-depth insights, highlight creative ideas, and showcase the latest trends in marketing. Dive into our stories to discover fresh perspectives, innovative research, and the collective achievements that define our club’s vibrant journey.
Each issue of our magazine is designed to provide in-depth insights, highlight creative ideas, and showcase the latest trends in marketing. Dive into our stories to discover fresh perspectives, innovative research, and the collective achievements that define our club’s vibrant journey.
Each issue of our reports is designed to provide in-depth strategic insights, highlight innovative market practices, and showcase the latest trends in the commerce and marketing landscape. Dive into our research to discover fresh perspectives, original data-driven analysis, and the collective achievements that define our club’s commitment to academic excellence and industry relevance.
MACzine Edition 2025-26
This special edition reflects a decade of innovation, execution, and impact, capturing MAC’s journey from its inception to becoming a dynamic hub of marketing excellence.
The publication offers a rich blend of content that spans across our flagship events, the club’s vision and mission, and an in-depth look at marketing’s evolution over the years. It also dives into the transformation of marketing in the past decade, analyzing shifts in consumer behavior, digital disruption, and the rise of unconventional strategies.
From Go-To-Market (GTM) frameworks and unconventional marketing approaches to viral campaigns that reshaped brand narratives, MACzine 2025-26 delivers insights that are both analytical and application-driven.
More than just a publication, this edition stands as a tribute to the people, ideas, and efforts that have consistently turned vision into reality. It encapsulates the spirit of MAC - where creativity meets strategy, and ideas are brought to life.
Explore MACzine 2025-26 and witness 10 years of making it happen.
MACzine Edition 2023-2024
MACzine is the inaugural magazine published by MAC—The Marketing Club of the Department of Commerce at Sri Venkateswara College for the academic year 2023-24. It reflects the club's commitment to excellence and innovation in marketing. The magazine features insights into the latest marketing practices and trends, highlights the club’s initiatives since its founding in 2016, and celebrates the creativity and hard work of its members. It is designed to provide comprehensive understanding of the marketing landscape and recognizes the collective achievements of the club’s community.
A Comprehensive Market Research Report on Swiggy
"A Comprehensive Market Research Report on Swiggy Ltd." is the inaugural research report published by MAC:The Marketing Club of the Department of Commerce at Sri Venkateswara College.
It reflects the club's commitment to excellence and innovation in market analysis. The report features in-depth, data-driven insights into the strategic, operational, and financial dimensions of Swiggy's transition from a food delivery company to India's leading digital convenience ecosystem.
Our research provides a comprehensive understanding of the company's competitive landscape, its high-risk "unbundling" strategy, the Instamart margin effect, and a critical IPO success assessment. It celebrates the creativity and hard work of our members in producing high-calibre, relevant industry research.
Read our collaborative report to gain a complete understanding of the strategy driving one of India's largest consumer-tech platforms.
Welcome! Explore our blogs, magazines, and reports to discover creative ideas, marketing insights, and the achievements of our club members. Dive in to stay inspired and informed as part of our vibrant community.
